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What is Vroom?

Vroom is a set of tools and messages that empower parents and caregivers to be brain builders. It elevates what parents and caregivers are already doing right and enables them to make the most out of their time with their children. Vroom consists of a series of over 1,000 brain-building activities that can be accessed in English and Spanish via a free Smartphone app called Daily Vroom, as well as other science-based tools. Learn more at Vroom  and download “Vroom Tips for Families at Home,” a helpful resource in response to COVID-19.

What is Oregon doing with Vroom?

To get Vroom into communities and ultimately into the hands of parents and caregivers, the Early Learning Division is sharing Vroom through a network of 15 regional partners (see map below). Learn about some of these partners, as well as other great brain building resources that are available to Oregon’s parents on the ELD’s Brain Building Oregon website

The ELD is also sharing Vroom through its partnerships with the Oregon Health Authority; Department of Human Services; Women, Infants and Children; as well as Oregon’s Coordinated Care Organizations and Child Care Resource and Referral offices. To date, the Early Learning Division and its partners have shared the Vroom early learning tools with over 150,000 Oregonians! 

If you are interested in learning what the Vroom regional partners will be doing in your neighborhood or would like to partner with them to get the word out, search below for a representative near you and contact them today!

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Program News

Technical Assistance

Vroom Resources

The following technical assistance and resources are available for Vroom:

Vroom Training Video

This 50-minute Vroom training video will inform viewers of the basic science behind Vroom, its value for families, and how to share the program in your community. This training was created in collaboration with the Oregon Health Authority and the Early Learning Division wishes to credit them for the material presented in the “Science of Vroom.”

The Science of Vroom

Cassandra Ferder

Early Learning Vroom Coordinator
O: (503) 983-5403

Albina Head Start & Early Head Start


3417 NE 7th Ave, Portland, OR, United States

Kelley Corona


Clackamas ESD Oregon Head Start Prekindergarten Program


13455 SE 97th Ave, Clackamas, OR, United States

Leslie Arbuckle


Cow Creek Band of Umpqua Tribe of Indians


2371 NE Stephens St, Roseburg, OR, United States

Tammie Hunt


Family Resource Center of Central Oregon


1130 NW Harriman St, Bend, OR, United States

Kim Pitts


Klamath Tribes/Chiloquin Early Literacy Project


1871 NE Stephens St, Roseburg, OR, United States

Julie Bettles




3171 Gateway Loop, Springfield, OR, United States

Emily Reiter

541-741-6000 x 161

North Central ESD Early Ed


135 S Main St, Condon, OR, United States

Brooke Ansotegui